Blogs & Newsletters: Why Not Both?
I’ve had a lot of interesting conversations recently about the use of blogs & newsletters for small business online marketing. Usually people are debating about which one they think will be most...
View ArticleFacing Challenges: Which way do you lean?
I like to sit along the river, watching the runners go by. I find it intriguing to watch their various strides and the different ways they hold themselves in motion. One thing I’ve noticed in...
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Effective Presentations: What not to do
It is easy enough to find information about how to execute a good presentation. But what things should a presenter not do? I recently attended a meeting during which a number of different people took...
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LinkedIn: Perfect Profile Pictures
With so many popular social media sites to play with, you probably have a number of different profiles floating out there. The social media profile you should pay the most attention to the one you...
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Riding Through Life: What’s Next?
Riding your motorcycle down the road with the wind beating against you, power in your hands, and the road rushing by, it’s easy to get lost in the moment… the thrill of riding. Right now can be an...
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Incorporate Social Media Gradually
Have you ever noticed that change is easier if you do it gradually? Step-by-step rather than all-at-once helps prevent that out-of-control feeling. Make one change; adjust. Make the next change;...
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Managing Your Email: Organized Obliteration
So, how’s your email inbox looking these days? Do you cringe when you see how many files you have stored up? If you’ve decided you really can’t take it anymore, here are just a few easy ways to start...
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Be a Better Communicator Means…?
What does the phrase “be a better communicator” mean to you? The first things that come to mind usually focus on being understood. Perhaps we think we should speak more clearly or explain ourselves...
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Help Your Fans See Your Facebook Business Page in Their Newsfeed
Business with pages on Facebook are – and should be – concerned about whether their business pages are being seen by their followers (fans). Facebook recently installed limitations regarding how...
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Social Media: 5 Identifiers to Strengthen Your Brand
Are you using more than one social media account to market your business online? It might take a little more attention and work, but using a variety of social media channels may produce a strong tactic...
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Press Release: Suzan Czajkowski wins Business Coach of the Year
International Coach Federation New England held 3rd annual Gratitude Awards Gala & Coaching Hall of Fame, Mon. June 17 DATELINE: WESTBOROUGH, MA, BOSTON, MA and BOXBOROUGH, MA International Coach...
View ArticleHow often should I post?: 3 Criteria for Your Facebook Business Page
The #1 question I hear from business owners who have decided to use Facebook for marketing their business is: “How often should I post?” These criteria will help you determine that unique answer for...
View ArticleIt’s About Time: Social Media Automation Tools
Use these online tools to schedule your posts ahead of time, so you can prepare what you are going to say over the next days or weeks or even for the next month, and let it go.
View ArticleStrategy: 5 Key Cons- of Online Marketing
While constructing your online marketing content, are you concerned about whether your time and efforts will lead to successful business growth? No matter which channels you utilize for your online...
View Article5 Guidelines to Generate the Title of Your Blog Post
Generating the title for your blog post can be tricky business. Follow these 5 guidelines to get it right every time.
View Article5 Key Actions to Link Your Website to Your Social Media Effectively
Improve your marketing strategy and overall marketing message by setting up links between your website and social media professionally and efficiently.
View ArticleDon’t Get Boxed In: Read Other Blogs
Reading other blogs makes you a better blogger. Here are some thoughts on what I look for when I take the time to poke my head out of my own box.
View ArticleSame Place, Different View
There was a point in my life – like many of us have – where I was in a job I wasn't sure about and I was very focused on: “Where do I go to from here?” Ten years later, I still ask similar questions...
View Article5 Stress-Reducing Steps for Marketing Your Business Online
When you think about marketing your business online, do you get a little stressed? Do you worry about whether you've done the right things? Or done things right? Here are 5 steps to reduce your online...
View ArticleSocial Media for My Business: What Should I Do?
When it comes to social media (and online marketing in general) the most frequently asked questions (FAQs) clients ask are: “What should I do?” and “Am I doing the right thing?” I find that the answers...
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